India Wins the Cup

We are the Champions”. “We rule the world”. The intense feeling of pride, jubilation, emotional outbursts around the euphoric victory in the world cup 2011 has proved to the world that India has arrived. In a country of 1.21 billion, more than 80% people follow a religion called “Cricket” and worship the God in one of his forms called “Sachin”. “Men in Blue” has proved to the world that they are the best in any form of the game and indeed they “Bleed Blue” (Campaign started by Nike”.

 

The journey to the cup was not so cozy and hence the emotional rush was high amid criticism and support from the largest democracy in the world. The entire nation goes crazy over the win and celebrations on the streets of India has been amazing. Dhoni & men gives us every chance to celebrate, go crazy and party for many more days to come. The victory over Australia in the quarter-finals proved to the world, that we are inching towards victory on the D-Day. Taking the arch rivals Pakistan after a long gap and crushing them in the semis left Rameez Raja falling short of words from his ever gabbing attitude. The pulsating environment created in all the three important matches India played was cheered ball by ball by the frenzied cricket maniacs around the world. India’s rise to the ranks of world number 1 cricketing nation could only be attributed to the Mr. Cool captain, MS Dhoni. Having watched Dhoni playing for railways at local MECON grounds in Ranchi, and on the D-Day proved only his determined idiosyncrasy towards achievement of the goal.

In the high-profile match watched by the heads of nations, bureaucrats, Bollywood and ever cheering crowd, the entire moment was cherished, and would remain to be so, by every Indian for many more years to come. The jubilation on streets around the country was ecstatic, people went frantic and a sea of flags, cars, and unabated dancing lingered till morning. Being part of the frantic crowd kept the adrenaline rush within me tight, my heart pumped to be proud of my nation. The slogan went from “Vande Matram” to “2011 hai, World Cup Humara hai” (It’s 2011 and the world cup is ours).

 

As the new channels cheer each moment of our victory, entire India feels the bond through the game, which is very popular in every nook and corner of the country. The evolution of Indian cricket has been phenomenal. India brings the cup home after 28 long years, but the waiting has been very sweet. The team does it for their own Sachin Tendulkar, and makes us proud. The no.1 team in the world has proved its mettle and takes on a new journey as Champions. I wish Indian team many more successes which provides us plethora of opportunity to be proud.

Cheers to Indian cricketing success :)

 

 

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About Alok Ranjan

Alok Ranjan is a marketing specialist and management consultant based in Mumbai, India. He believes, brands are caught in a maze of technology and economic dynamics, caused by disruptive forces, which are changing the way consumers interact with brands. Alok advises brands to shape consumer centric strategy and assists to develop a roadmap for businesses. View all posts by Alok Ranjan

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